So this past week off of social media (mostly, I’ve still kept twitter on, it’s less distracting for me) has been refreshing. Hard to say if I was addicted or not, but it’s been freeing to be off of the need to capture a picture and seek external gratification from the mightiest of followings on Instagram or hear the latest rant about how much someone hates Trump or Trudeau or the shitty human that cut in line of the unfortunate soul now venting about it on my Facebook news feed. Yeah. I can’t say I miss all that shit. I could spend hours on that useless road.

I used to justify my involvement with social media as a need for business. In order to grow, we need to have a consistent brand, a consistent message and exciting social media  marketing…

Uhh. I call bullshit. On myself. Ha!

I mean, I’m sure it helps some people. “Social media strategy”. However, since my time away, I’ve reflected on this incredible irony.

So many self-proclaimed social media influencers pride themselves on authenticity and an honest message delivered with sheer passion. However, how does one maintain a genuine message if it’s part of a greater sales script?

I’m not advocating the typical artists’ “I create when I’m inspired” bullshit, because that’s just permitting failure, but I certainly see another side of what it means to be authentic.

I’ll still create only when I’m inspired. It’s just little different than most. To paraphrase a line in “The War of Art”

The creative only creates when he/she is inspired. That just so happens to be every day, at 7:00am, without fail. –

But my message will no longer be riddled with ways to get the next best thing. Way to train with me. And all of that. I mean, sure it’s cool to let people know you’re a good trainer, author, drummer or coach or whatever you are but I know that people start to tune it out after awhile. It’s gotta be super annoying. If you want to test this theory, video your next presentation, front to back and watch it over for a review night. Get the popcorn out because you’re in for a show.

I thought “Why the eff do people listen to me?”

Well, me… they stopped.

I’ve had a horrible time turning it off in my last three years of freelancing. I’ve been stuck in my self-fulfilling entrepreneurial-mindset. “It” being the sales game. It’s cost me over the years. Most notably it’s cost me relationships, trust and my own sanity. Shit, I had two people pay attention to my birthday this year. Two people. For a guy that prides himself as the life of the party…. that’s garbage. Clearly, I’m the only one at that party. But it was a nice awakening. My presence is clearly not adding to most of my friends lives. And I don’t like that. I’m prepared to make some changes to turn that around.

Being off of social media this past week has taught me that the world continues to spin and business definitely doesn’t need social media in order to thrive. I’ve actually done better with my business by removing myself. This is simply because I haven’t wasted hours upon hours online, scrolling through the feed, feeding into the scroll…I’m way more productive in areas of live that actually generate a paycheque. Real conversations with real people, taking care of myself, focusing on happiness and removing myself from situations that don’t help me grow in some way.

So, if I do return to social media, it will be under very different terms. And I’m actually still undecided about if I really want to return. All that bullshit I used to tell myself about Instagram and Facebook being huge movers for business is really silly, in hindsight. People know what I do. And if they don’t, and they want to, they’ll find me.

I do think Instagram and Facebook can highlight certain points about my business and showcase my personality, creativity and knowledge. But, I’m not going to push that shit anymore.

People know what I do. I don’t have to tell them.

If you feel that your message is falling on deaf ears, I’d strongly encourage you to stop talking and start listening.

Talk soon,

xo

I am trying to hear you, but your actions are deafening

 

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Right?

I’m currently amidst a bit of an impromptu unplug. I have found myself to be spending far too many mindless minutes scrolling on Instagram, laying in bed, distracted by just about anything to keep me away from the shit I need to get done. I had a revelation this morning that took me back to 2nd year university. I was super pro at procrastinating then and have fallen back into it again. So I am doing a little social media detox to get away from screen time and back to the things that mean more and hold more fulfillment for me.

I have set this out for a challenge:

  1. Write down what specific things I want to accomplish this weekend
    • Read a book; finish “Conversations with a Rattlesnake”
    • Write the text for the March 25 Creativity & Performance Class
    • Walk Dar, enjoy Americanos and being outside
    • Learn about a band I’m not familiar with
    • Write a song
    • Start on the specifics of MusicFit Collective so that ball can start rolling into it’s next phase
  2. Eliminate the apps/sources of distraction
    • For me this is Instagram, Facebook and Twitter (all deleted from my phone by 9am this morning)
    • clean house (organization internalizes itself in me, so if it’s chaos in my environment, it’s chaos in my headspace)
  3. Exercise and meditate and live consciously and with healthy intent
    • Going for walks, staying on my exercise regimen, logging in to my coaching, writing, creating

A focused approach to my weekend will allow me to share my energy in more productive means in all aspects. I have gone ahead with accomplishing much of the list already

I watched the Beatles documentary “How The Beatles Changed The World”, vacuumed my house and going to fold laundry and am going for a walk with Dar to grab an Americano and start reading a few chapters of my book.

All in it’s nice to distract with focus. Or rather, focus your distractions.

‘Til next time… stay sweet.

xo

M

 

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ps. Yes, I’ve renamed the blog. While I do specialize with musician wellness, I know that my scope of practice and the things I write about and curate are applicable to nearly everyone. So, this is now how we all stay ‘In Tune”. Still musically applicable, but it’s my belief that creativity and thought transpire much more than just our self-declared musician/artists of the world.

I just had a brief “aha” as I was perusing through my social media feeds…

Authenticity.

Is it today’s overused catchphrase. A trend? Or can we still milk some sort of value amidst the shadows of hashtags, followers, filters, overproduced content and the need for the dopamine hits that result from that pesky like button.

Do you agree with me? Listen in here. “Authenticity”

I took May off of showing you all what I was up to. It was time for me to sit back and get out of the noise, the clutter, the stress of having to juggle the ominous “Insta-Twita-Book” and convey stories of what my life detailed and how my business was running as a trainer, coach and entrepreneur. Quite frankly, it was a great break.

I’m here to now pose the question; when you’re out being Insta-famous, are you really performing at your best? Are you really doing? Or is it possible you’re just showing what you’re supposed to be doing? For the camera… and for the likes… or followers…

Let’s think about it – a strong majority of social media influencers might actually be leading this hypocrisy. “Go and live your life!” … but document the WHOLE FUCKING THING while you’re at it for everyone to see….?

You see, if I’m watching coach buddy focus more on the lighting on his face and the gym logo backdrop of his IG story than the actual lift, or better yet the lift of the client he’s half-heartedly spotting… is he in that moment? Or is he telling a story? Nothing wrong with that if it is the case, but I think it kind of blurs the authenticity of so called “influencer roles” in the wonderful world of social media.

Is that living your life? Or is that perhaps showing the life you should be living? Can you really be right into it if you’re worried about the frame of the picture or the glaze of the donut hitting the edge of the coffee cup? Just eat the thing and be in the moment. I’d call into question the legitimacy of the notion to leave a paper trail, or more aptly – video highlight reel of your life.

This is the bane of my existence in the social media world and I’m sure i’m not the only one that feels this dilemma. That’s why it was awesome to detach, unplug and reset my values – I made one strong realization: I definitely didn’t need it for my business. It can help, but at the end of the day, social media is just a tool in the tool belt.

A hammer can help to build a house. But at the cost of your thumbs if you use it wrong.

Food for thought.