So this past week off of social media (mostly, I’ve still kept twitter on, it’s less distracting for me) has been refreshing. Hard to say if I was addicted or not, but it’s been freeing to be off of the need to capture a picture and seek external gratification from the mightiest of followings on Instagram or hear the latest rant about how much someone hates Trump or Trudeau or the shitty human that cut in line of the unfortunate soul now venting about it on my Facebook news feed. Yeah. I can’t say I miss all that shit. I could spend hours on that useless road.
I used to justify my involvement with social media as a need for business. In order to grow, we need to have a consistent brand, a consistent message and exciting social media marketing…
Uhh. I call bullshit. On myself. Ha!
I mean, I’m sure it helps some people. “Social media strategy”. However, since my time away, I’ve reflected on this incredible irony.
So many self-proclaimed social media influencers pride themselves on authenticity and an honest message delivered with sheer passion. However, how does one maintain a genuine message if it’s part of a greater sales script?
I’m not advocating the typical artists’ “I create when I’m inspired” bullshit, because that’s just permitting failure, but I certainly see another side of what it means to be authentic.
I’ll still create only when I’m inspired. It’s just little different than most. To paraphrase a line in “The War of Art”
– The creative only creates when he/she is inspired. That just so happens to be every day, at 7:00am, without fail. –
But my message will no longer be riddled with ways to get the next best thing. Way to train with me. And all of that. I mean, sure it’s cool to let people know you’re a good trainer, author, drummer or coach or whatever you are but I know that people start to tune it out after awhile. It’s gotta be super annoying. If you want to test this theory, video your next presentation, front to back and watch it over for a review night. Get the popcorn out because you’re in for a show.
I thought “Why the eff do people listen to me?”
Well, me… they stopped.
I’ve had a horrible time turning it off in my last three years of freelancing. I’ve been stuck in my self-fulfilling entrepreneurial-mindset. “It” being the sales game. It’s cost me over the years. Most notably it’s cost me relationships, trust and my own sanity. Shit, I had two people pay attention to my birthday this year. Two people. For a guy that prides himself as the life of the party…. that’s garbage. Clearly, I’m the only one at that party. But it was a nice awakening. My presence is clearly not adding to most of my friends lives. And I don’t like that. I’m prepared to make some changes to turn that around.
Being off of social media this past week has taught me that the world continues to spin and business definitely doesn’t need social media in order to thrive. I’ve actually done better with my business by removing myself. This is simply because I haven’t wasted hours upon hours online, scrolling through the feed, feeding into the scroll…I’m way more productive in areas of live that actually generate a paycheque. Real conversations with real people, taking care of myself, focusing on happiness and removing myself from situations that don’t help me grow in some way.
So, if I do return to social media, it will be under very different terms. And I’m actually still undecided about if I really want to return. All that bullshit I used to tell myself about Instagram and Facebook being huge movers for business is really silly, in hindsight. People know what I do. And if they don’t, and they want to, they’ll find me.
I do think Instagram and Facebook can highlight certain points about my business and showcase my personality, creativity and knowledge. But, I’m not going to push that shit anymore.
People know what I do. I don’t have to tell them.
If you feel that your message is falling on deaf ears, I’d strongly encourage you to stop talking and start listening.