You know what I’m talking about.

You’ve heard it before.

Maybe you’ve even said it.

“Yeah man, I’ll be there around 4…”

Or better yet, “how’s 4 ish…?”

None of theses fly with me.

There are a few reasons I set all my appointments for :07, :37, or :17…

1. Punctuality is increased. Dramatically. Why’s that important? Well, asides from the obvious respect for my time it shows when clients and meetings are run on time, the psychological response of a late person is frantic and scattered. Do you think that changes in a meeting or a personal training session. Heck no. I then spend 20 minutes getting the psychology of the meeting in place, or spend 10 minutes longer on neurological warm ups sorted out so the athlete gets in the right mindset before lifting heavy things above his or her head.

When the client shows up at 4:05, they’re actually 2 minutes early. You might be surprised how much difference that makes…

2. More importantly, when you say “ish”, “kinda”, “maybe” and all other forms of “soft talk” (see Procabulary.org) you give yourself a lax deadline… so how could you possibly make a set time?

You’re guaranteeing your own failure at making a set time when you don’t actually hold yourself accountable to a set time.

So here’s my challenge of the week.

Pick an appointment and consciously pick a time and make it to the appointment by that time. Verbalize it to hold accountability. It can be as simple as going out with friends and just telling them you’ll be there by 6:15 rather than “around 6”.

Let me know how that goes. And how that feels.

Til next time,

Stay sweet!

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