I just had a brief “aha” as I was perusing through my social media feeds…

Authenticity.

Is it today’s overused catchphrase. A trend? Or can we still milk some sort of value amidst the shadows of hashtags, followers, filters, overproduced content and the need for the dopamine hits that result from that pesky like button.

Do you agree with me? Listen in here. “Authenticity”

Advertisements