Sure, we all want to lose 10 pounds yesterday… but how we are pushed towards the ability to do that isn’t realistic, is it?
“Lose 12 pounds in 12 days!”
“Drop a dress size over the weekend!”
“New radical diet that burns 3lbs of fat in a week!”
None of these are sustainable, even if they do work.
Sustainable coaching comes with trades. As a coach that prides himself in helping my athletes through “the grind”, the tough plateaus, the unmotivated morning of training after a wild weekend of partying and misbehaviour… I prefer to coach on the foundation of sustainability.
I like changing a person’s entire lifestyle: the way they move, the way their relationships improve, the way they feel when they get up each day, stay happy and engaged at work and then return in the evening with energy to play with their kids. I like that. I get more satisfaction from hearing: “my husband and I now enjoy taking the grandkids out to the playground or out hiking with the dogs on the weekend. We never thought that would happen at this age… thank you.”
“my six pack was looking better than last summer at the cabin…”
I mean, there’s nothing wrong with aesthetic goals or short term programming, but I’m in the business of changing lives. And that is just a tough gig when you throw crash diets, quick exercise programs and the next fab “service” out there. Of course the people will get results. They’re highly motivated for 4 weeks. But what happens after that? When the eat kale, drink more smoothies and less beer realities kick in?
Think about it this way:
You’re super Mario. Bopping around, jumping over turtles and trying to save the princess. What I do as your coach isn’t just give you the flowers, the stars or any of the other power ups – no, no. They’ll always be there. I teach you how to harness those super powers so you fly through life feeling invincible.
I coach you to be sustainable.