Not All Personal Trainers Are Created Equally


I have spent years trying to decode this phenomenon. What exactly are you paying for when you hire a Personal Trainer? Sure, I might be biased. The past ten years or so I have been a full time trainer, not a hobbyist. A certified, corporate trainer or registered business in my own right. So, as I turn up the Bach Cello Suites (that’s my writing jam!) I’d like to give you my take on the difference in price, value and all of the things in between that go into the thought process before you commit to signing the bottom line.

First off: I’d like to start with the question “why?”

I like to start my presentations the same way as my consultations. I like to know why the heck these people are in front of me. Best case, they give me a rad answer and I can hear, see, smell and flat out feel their desire to achieve. Worst case, that question leaves them dumbfounded. In that case, that question stirs up a cocktail of emotions and further sparks a desire to figure out why.

Either way, the first part of my job is done. We’ve now identified the intrinsic motivation. Now, motivation is a whole different ball game than inspiration. The biggest difference being that one is intrinsic while the latter can be drawn from external situations, individuals or experiences. I stress to anyone that while I can provide inspiration to achieve, the motivation will have to come from within.

So ask yourself, why are you seeking personal training? Are you lacking accountability? Are you in need of a new regimen? Do you want to tell your friends and family that you’re working with a professional now on your lifestyle goals? All of these questions I’ve asked in the past are legitimate. You have your reasons and it’s part of my job as a trainer to answer them.

Second up: What is most important to you?

Are you in it for the right reasons? If your first question is “How much do you charge?” or something along those lines,  as a Premier Personal Trainer, I’m immediately skeptical and here’s why. If you were to roll up to a doctor because you’re feeling ill and dispute the medicine that they prescribe for you, you’d be deemed a lunatic, right? So, because my approach to health and wellness is one that will prolong the time before you need to visit your doctor, if ever again, if you were to bawk at my exercise and nutrition game plan for rationality of cost, how do you think I would react? I’d think you’re crazy too.

The thing is most people don’t understand how valuable their health is until they don’t have it. Unfortunately we go-go-go day in and day out until something breaks, until we fall sick or worse, heaven forbid we end up in the hospital. Ask yourself, how much does your health, happiness and quality of life cost? Would you save money for a night out with the boys, or a Grande frappe every Tuesday in favour of investing those seemingly small expenses into your overall wellbeing? If you say yes to that, you should reconsider your priorities. Call me what you want, but I’ll be hearing from you after you get word about your high cholesterol, blood pressure and severe risk for type two diabetes. That habitual frappe doesn’t sound quite as tasty now, does it? Take care of yourself and prioritize your health.

Lastly, value.

To sum it all up, people will pay you for a product or a service exactly how much the believe you are worth. Now, in my industry I have a strong belief that there are only two types of trainers. The first, “The Most Affordable”. The second, “The Most Incredible”. If you’re anything like me, I’m willing to bet that you’re seeking the most incredible. I know I am. I’m done with average. The slums of mediocrity breed nothing but complacency and the tendency to feel comfortable. That’s a word I’m sick of.

I value myself as much more than the $100/session that my service agreements define me as. For me, you’re not just paying for 60 minutes of incredible exercise, good times and a bar story for Friday. No, no, my friend. You’re paying that money for over ten years of experience in helping countless human beings crush through goals and setbacks they’d been dealing with for decades before they met me. You’re paying for expertise in body mechanics, overcoming psychological roadblocks, accountability to yourself and the life long lessons of a healthy and active mind body and soul that I pass along to everyone I am fortunate enough to work with. That’s value. That’s an investment. Only once you understand that, will you understand why you’re paying what you’re paying for your trainer.

The adage stands true. You get what you pay for.


Thanks for reading. Until next time… stay sweet.


If you’re interested in speaking with me regarding your health and wellness, exercise and nutrition goals, let’s set up a complimentary 15 minute Skype call to see what I can do to help you get past the lifestyle barriers and become the best version of yourself. 

Contact me here to book your call:

Featured image Photo by Drew Graham on Unsplash.


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